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Capability Statement and GovCon Outreach / Capability Statement

Clear Capability Language

Lesson 5 of 10

Use task language: inspect, repair, clean, deliver, configure, monitor, staff, report, coordinate, source, test, and train. Avoid vague 'solutions' language.

Key Takeaways

  • Say what you actually do.
  • Keep the lane focused.

Common Mistakes

  • We do everything.
  • Buzzwords without tasks.

Related Course Templates

Capability Statement OutlineAgency Outreach EmailPrime Outreach EmailOutreach Tracker30-Second Introduction

Disclaimer

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